FILIPINOS are now demanding transparency, competence and accountability before they can trust a given sector, according to the 2024 Philippine Trust Survey conducted by public relations firm EON Group, together with the Ateneo de Manila University Department of Development Studies.

The ninth iteration of the study, which began in 2011, showed that Filipinos now trust with caution and are conditional with their trust, noting that while they give their trust to a certain person or institution, they don't rule out the possibility of failure.