GRUPO Agatep Inc., a leading independent marketing communication agency, has appointed Norman Agatep, APR, as its new chairman and CEO.Formerly the agency's managing director and president, Agatep brings over 30 years of experience in corporate and marketing communication, with expertise in public relations, advertising, digital marketing and strategic planning. Previously, he also led Euro RSCG Manila and Havas Worldwide Manila.Throughout his career, Agatep has held leadership roles in prominent industry organizations. He has served as president of the Public Relations Society of the Philippines, president of the Digital Marketing Association of the Philippines, chairman of the Ad Standards Council, and chairman of the Association of Accredited Advertising Agencies of the Philippines, where he was also president from 2021 to 2023.Michelle Agatep-Bayhon steps into the role of managing director. With over two decades of experience in PR and communication, she specializes in reputation management, corporate communication, and integrated marketing.Agatep-Bayhon joined the agency in 2001 and was previously the accounts and client servicing director. She holds a Master's in Public Administration from the University of the Philippines Diliman and graduated cum laude with a Bachelor in Communication Arts degree from Lyceum of the Philippines University.Visit www.grupoagatep.com or follow Grupo Agatep on Facebook, Instagram and LinkedIn for more information.