BingoPlus, the Philippines' premier digital entertainment platform, made a vibrant impact at the 2024 MassKara Festival as a co-presenter, enhancing the event's excitement for both tourists and locals. Alongside them was ArenaPlus, a 24/7 sports betting app that extended support to festival sports activities.

BingoPlus engaged in major events, starting with the MassKara Grand Countdown Salubong and joining Miss Bacolod 2024, where the brand supported candidates in various stages and awarded a special title and cash prize to Miss BingoPlus Bacolod 2024. Throughout the festival, BingoPlus sponsored numerous events, such as the MassKaRun, Bike and Zumba, Retro Zumba Contest, and MassKaZumba, featuring dance artist Regine Tolentino and artist Kramer. They also sponsored the MassKara Music Fest, showcasing local and national bands, including Bamboo, TJ Monterde, and BGYO. Cash prizes were awarded at various events like the Torch Parade, Bida ng Bacolod talent show, and drag shows.