SM Supermalls was recently honored by The Walt Disney Company Philippines with an Excellence in Mall Activation award for its remarkable work in amplifying Disney's campaigns with effective on-ground activations in SM Mall of Asia, SM City North EDSA, and various SM malls in South Luzon as a retail partner.
SM City North EDSA's huge Spider-Man-inspired city helped boost Disney's "The Spider-Man World Webs" campaign, drawing in thousands of fans and strengthening the campaign's social media presence.
