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Organized by Monsha'at, the Small and Medium Enterprises General Authority of the Kingdom of Saudi Arabia, the event will be hosted at the Riyadh Front Exhibition & Conference Center. Held under the theme of Global Destination for Opportunities, the gathering will be focused on driving the growth and development of the Saudi entrepreneurial ecosystem for local and international entrepreneurs.
In line with this goal - and the objectives of Vision 2030 - the conference will immerse visitors and attendees in an enabling atmosphere conducive to innovation, with participants being invited to explore 9 key areas, or "Doors". These including the "Enablement", "Fast-growing Enterprises", "Funding and Investment", "Startup", "Innovation", "E-commerce", "Franchise", and "Market" Doors.
These Doors are specialized areas where businesses and entrepreneurs will be given the opportunity to explore how to reach the next level and fulfil their business potential.
Catering to SME owners and entrepreneurs, the "Enablement" Door will explore initiatives specifically designed for these participants, identifying investment and purchasing opportunities fully geared to their long-term success. The "Fast-growing Enterprises" Door, on the other hand, will spotlight local and international SMEs, detailing their success stories and introducing international programs that empower SMEs to collaborate and grow.
The "Funding and Investment" Door aims to familiarize enterprises with various financial solutions, such as, lending, providing financial consultations, and investments. Equipping rapidly growing startups from around the world with the tools to succeed, the "Startup" Door will connect SMEs with service providers, innovators, and investment entities under one roof. Placing an emphasis on pioneering new and novel solutions, the "Innovation" Door will offer a comprehensive overview of the initiatives and services that support innovative entrepreneurs throughout their entrepreneurial journey.
In keeping with Monsha'at's ongoing efforts to drive the digital transformation of business across the Kingdom and wider region, the "E-commerce" Door aims to raise awareness of the importance of e-commerce and support the shift toward modern retail, contributing to the growth of the Saudi economy.
The "Franchise" Door will introduce the concept of franchising, and the range of services offered by the Franchise Center. It will showcase investment opportunities for both global and local franchising brands, while fostering connections with pertinent entities to support the franchise system as a viable model for expansion and investment on both a local and global scale.
Finally, the "Market" Door will serve as a platform to promote sellers' and companies' products and services.