REVIEWS have been invaluable in the world of e-commerce. With numerous options available to shoppers at any given time, hearing what other people had to say about the things they wanted to buy could spell the difference between making a purchase or passing it up for something else.
For Ging Santos, reviewing products and finding good deals online started as a fun way to pass the time. Little did she know that the simple act of sharing her thoughts on the internet would turn into a rewarding pursuit that would allow her to spend more time with her family.
Santos got her start back in 2021 when a friend invited her to join a Facebook group, focused on product reviews and online shopping tips. Fueled by her love for online shopping and a desire to connect with modern women that made time to take care of themselves, she joined Lazada's LazAffiliate program and started posting her own skin care and cosmetics reviews about finds for the whole family with some home hacks and budols or impulse buys here and there.
Over time, Santos adjusted to her new life as a LazAffiliate. She became more confident, lending her face to go with her reviews. Soon, more people started to take her recommendations to heart. Thanks to Lazada's competitive rates, the commissions started coming through, generating a good amount of passive income. To this day, she fondly remembered the feeling of getting that first paycheck as a LazAffiliate and counted it among her most memorable milestones since joining the program.
As more Filipinos grew accustomed to online shopping, Santos continued to seek out new things worth trying. She searched through Lazada extensively to find the best deals from reputable stores, collected vouchers, checked the top items from her affiliate link, and found related items that the community — which she has built on trust, authenticity and a shared love for quality products — would enjoy.
When asked about the characteristics any successful affiliate should have, Santos said, "For me, it's all about authenticity and connecting with your tribe. It's important to be truthful."
Keeping things real and being there for people was the same approach she took with the most important community in Santos' life: her family. By being a LazAffiliate, she got to work at her own pace, freeing up more time to be able to spend with her kids. Because online shopping was such a big part of her life, things such as groceries and things for school were just a few clicks away. By spending less time keeping a household in order, Santos got to play a more active role in her kids' lives.
As her journey as a LazAffiliate continued, Santos hoped to become the top voice in her social media circle when it came to learning about the best online deals.
To inspire more people to take the first steps toward being a LazAffiliate, Santos said, "It's okay to start slow. Find like-minded people because they are your tribe. Give authentic reviews, and the rest will follow."
To become a Lazada LazAffiliate, sign up today at https://www.lazada.com.ph/lazadaaffiliateprogram.