ACCORDING to the 2024 Consumer Preferences Report, brand trust and effective communication through the right channels are key determinants of whether or not consumers wish to engage with a brand.
The report provided by customer engagement platform Twilio was based on a global survey of 3,900 consumers, including 900 individuals from APAC, and explores current communication preferences, including the channels consumers prefer, how branded communications influence consumer trust, and how brands' response times impact their experience.
