THE holiday season has officially begun at SM Supermalls with a series of spectacular Christmas launches at SM malls around the country. Each mall celebrated the beginning of Christmas with unique themes, activities and decorations, bringing joy and excitement to families and visitors alike.

On October 16, SM Supermalls welcomed the Christmas season at SM City North EDSA, which transformed into an enchanting land called Elfdale. The Christmas tree lighting ceremony was made special by the dynamic performances of Jose Mari Chan and P-pop groups, VXON and G22.