AS I prepare for my upcoming talk at the National Election Game Changer Summit, I reflect on the various shifts that have reshaped electoral campaigns worldwide in the past three years. These transformations offer valuable lessons for us as the Philippines gears up for the 2025 national and local elections. The innovations and challenges that have emerged globally — from digital strategies and artificial intelligence (AI) to the ever-present threats of misinformation and cybersecurity — are poised to play an equally significant role in our local political landscape.
One of the most profound changes in recent elections is the dominance of digital platforms and social media as primary campaign tools. Social media has long been a way to reach voters, but the past three years have taken this further. Campaigns are no longer just about broadcasting messages but about creating viral content that resonates with various demographics. Platforms like TikTok, Instagram and Facebook have been pivotal in shaping narratives, particularly among younger voters. It is no longer uncommon to see candidates using memes, short-form videos and influencer partnerships to shape public perception.
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