SM Supermalls has teamed up with the Department of Environment and Natural Resources (DENR) and some of the nation's most respected organizations — each with expertise in wildlife conservation — to protect six critically endangered animals found in the Philippines.

The campaign — launched in partnership with Kultura, Banco De Oro Unibank Inc. (BDO), the World Wide Fund for Nature (WWF), the Forest Foundation Philippines or FFP, the Zoological Society of London (ZSL), the D'Aboville Foundation (DAF), the Philippine Eagle Conservation Program Foundation or PEF, and Katala Foundation — aims to raise both awareness and funds to safeguard these species and the communities that depend on them.