Vivamax officially rebranded as VMX on October 10 as it reached a significant milestone of 12 million subscribers. Known for its bold and unique content, VMX's officials, led by Vincent del Rosario, proudly announced that the proudly Filipino streaming site continues to captivate audiences by releasing fresh films every week and staying true to its promise of must-see entertainment.

A new logo was, of course, unveiled with the rebranding, with VMX and the new look representing the on-demand entertainment platform's identity while keeping its recognizable brand essence intact.