ROX Motor, a new-energy automotive brand, has introduced its first luxury SUV, the ROX 01, designed for seamless transitions between city streets and rugged terrains. Engineered for optimal comfort and superior all-terrain capability, the ROX 01 caters to the adventurous yet discerning driver who craves both style and functionality.
With a robust investment of $100 million from Chinese tech giant Tencent, and leadership from Chang Jing and Chief Executive Officer Yan Feng as part of Xiaomi's ecological chain, ROX Motor aims to strike a balance between off-road performance and luxurious comfort.
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