KUALA LUMPUR, Malaysia, Oct. 14, 2024 /PRNewswire/ -- A new whitepaper commissioned by global communications platform Infobip shows Application-to-Person (A2P) Rich Communication Services (RCS) growth in Asia and Oceania region will generate $2.2 billion in revenue by 2029, with India leading the charge as the most promising market. Undertaken by tech analyst Omdia, RCS traffic will quadruple over the next five years globally. The RCS Application to Person (A2P) and Person to Person (P2P) traffic will increase from 1.5 trillion messages this year to more than 6 trillion messages in 2029. As a result, A2P RCS will generate revenues of $4.2 billion by 2029.
