• Gap between awareness and action among travellers for sustainable travel
  • Around 54.7% of respondents seek access to sustainable options when booking online
  • Gen Z's attitudes toward sustainability highlight greater need for motivation and targeted engagement
SHANGHAI, Oct. 14, 2024 /PRNewswire/ -- Trip.com Group, a leading global travel service provider, reveals that while sustainability awareness is rising among travellers, there remains a gap between awareness and action. This is one of the key insights from the Sustainable Travel Consumer Report 2024 that the Group released today.

The report draws from 9,867 survey samples from 109 countries and territories, including the Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), North America (NORAM) and Latin America (LATAM). It also looks at Gen Z's travel preferences and regional variations in motivations and perceptions.

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