The Bank of the Philippine Islands (BPI) received five awards at the recently concluded Marketing Excellence Awards 2024, reflecting the bank's commitment to cybersecurity, digitalization, and the use of AI-driven, hyper-personalized marketing strategies to enhance customer engagement through innovative and strategic initiatives.

The Marketing Excellence Awards, which is now in its fourth edition, is heralded as the pinnacle of recognition for outstanding achievements in marketing in the country, honoring marketing professionals and businesses that take an active role in reshaping the landscape of growth and success in the Philippines.Top of Form

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