SAN DIEGO, Oct. 08, 2024 (GLOBE NEWSWIRE) -- Quick Custom Intelligence (QCI), a leading provider of data activation solutions for the gaming and hospitality industries, today announced a reactivation of their partnership with Context Networks to explore new opportunities for casinos to generate revenue through the global digital marketplace. By integrating Context Networks' advanced Contextual Promotions Media Network™ (CPMN) into the latest version of QCI's Enterprise Platform (AGI55), casinos can potentially monetize screentime on player devices by offering it to advertisers.

This collaboration enables casinos to sell advertising space based on player engagement levels, with revenue tied to the duration of ads displayed on secondary gaming screens. With high levels of player interaction, this previously untapped resource presents a substantial revenue opportunity for operators.