Second annual report examines the impact of data standards, uncovering the complexities and benefits amidst rapid marketing industry change

NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries, conducted the second edition of its 'Data Standards Practices' study. The research investigates the challenges and opportunities of implementing data standards in advertising and marketing across measurement and attribution, privacy and compliance, ad creative development, brand safety, and generative AI across brands, agencies and organizational roles.