AFTER more than a decade of establishing itself in the automotive industry with its high-quality grease products, Lubrigold has officially launched its full product lineup in the Philippine market. The brand, which has gained the trust of consumers for its reliable grease products, is now expanding its offerings to include engine coolants, motor oil for motorcycles and passenger cars, transmission fluid, and hydraulic oil for industrial applications.The official launch of Lubrigold's expanded product line took place on Sept. 13, 2024, at the Quezon City Sports Club Music Lounge, marking a significant milestone for the brand that has long been synonymous with reliability and quality in the automotive aftermarket.'Through the years, Lubrigold has continued to strengthen its market presence, ensuring that it remains competitive and relevant. Guided by Gran Toro Oro's philosophy of success — providing exceptional service and helping customers find the right solutions for their needs — Lubrigold has become more than just a brand. It is a symbol of trust, reliability, and excellence,' said Lubrigold Brand Manager Sette Miranda.Lubrigold's distributor, Gran Toro Oro (GTO), has a longstanding reputation for bringing international automotive brands like Repsol, Whiz, Autogreen, Safeway, Blaupunkt, Silock and Aeropak to the local market. GTO is also behind West Elm Tree Sales, a local distributor with over 50 years of experience in automotive aftermarket products.Speaking at the launch, West Elm Tree Sales President Julman Uy emphasized the significance of the Lubrigold brand. 'We have been exclusive distributors for many brands over the years. It is serendipitous that our brand has 'gold' in its name, and our company name has 'oro.' After more than 50 years in business, it is timely to officially launch Lubrigold as a brand, even after a decade of operation,' said Uy.GTO President and CEO Norman Chiu echoed this sentiment, stating that the company aims to increase awareness of its own brand, Lubrigold, outside of the big international names it distributes. 'The company is not just about the other brands we carry. Starting today, we will focus on developing and marketing our own brands. We will be more active with Lubrigold.'As the company shifts its focus toward increasing its market share, Lubrigold remains committed to innovation and adapting to the evolving needs of the automotive industry. The brand also aims to continue building long-term relationships with its customers by providing top-notch service and tailored solutions, while also introducing new methods to expand its reach.With its newly launched products and renewed commitment to growth, Lubrigold is positioning itself as a key player in the local automotive aftermarket, offering a broader range of high-quality solutions for its customers.