STOCKHOLM, Oct. 7, 2024 /PRNewswire/ -- Austrian Lenzing Group invests in Swedish fiber company TreeToTextile to accelerate development of a new renewable and resource efficient cellulose fiber for textile and nonwoven applications. The fiber aims to replace part of the cotton fiber market and help the industry reduce its environmental footprint significantly1.

  • We are both proud and excited to have the leading global cellulose fiber producer join us on our journey to produce renewable and resource-efficient fibers with low environmental impact. Scaling innovation requires time and knowledge, and we are fortunate to have the strong support from our current owners H&M Group, Inter IKEA Group, Stora Enso and LSCS Invest. Now with the additional expertise and sustainability leadership of our new shareholder Lenzing Group, our speed to market will increase significantly, to reach our ambitious goals and become an important player in the textile industry, comments Dr. Roxana Barbieru, CEO of TreeToTextile.
Ever since TreeToTextile AB was established in 2014 by the Swedish entrepreneur Lars Stigsson, TreeToTextile's mission has been to develop and commercialize a new, renewable and resource efficient cellulose fiber, that not only minimizes environmental impact by reducing chemical use and conserving water and energy, but also stands out in the market with its cost-effectiveness and enhanced fiber properties. The development of the fiber has been supported by its owners and strategic partners, H&M Group, Inter IKEA Group, Stora Enso and LSCS Invest. To accelerate the next phase of the company, Lenzing Group is joining with more than 85 years of experience in scaling new fiber technologies.

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