IN an increasingly digitalized world, strategic integration of artificial intelligence is essential for public relations (PR) professionals seeking to optimize their communication strategies. On September 28, 2024, the Public Relations Society of the Philippines (PRSP) held the "AI Masterclass in PR and Communications: A Certification Workshop on ChatGPT Strategic Integration," bringing together experts and learners to explore the potential of AI. In-person and online attendees explored how ChatGPT and other AI tools reshape public relations. As a participant, I found the workshop insightful and walked away with valuable ideas that will help improve my content strategy for my small coffee farm.
Co-organized with Global Alliance and the School of Communications and Reputation (SCoRe), the event offered participants valuable insights into the role of AI in revolutionizing communication strategies. Topics ranged from an in-depth look at ChatGPT's advanced features, such as plugins and extensions, to discussions on using AI to generate diverse media formats like text, images, video and audio. Attendees also honed their skills in prompt engineering for both general and specialized PR applications.
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