Baoding, China, Oct. 04, 2024 (GLOBE NEWSWIRE) -- The Alxa Hero Festival, often described as the "Mecca of Off-Road Enthusiasts," is a celebration of the raw power, spirit, and unrelenting passion for off-roading. This year, tens of thousands of off-road fans and tourists gather in the sprawling deserts of Inner Mongolia to test the mettle of their vehicles and themselves against some of the harshest terrains known to man. For Great Wall Motor (GWM), the 2024 Alxa Hero Festival is not just another event on the calendar-it marks a significant moment in the company's off-road and customization journey. Through this festival, GWM is showcasing the culmination of its decade-long commitment to creating a comprehensive off-road customization ecosystem that resonates with its millions of fans, both in China and abroad.