The multinational based in Paris, like F1's governing body the FIA, is best known for brands like Louis Vuitton, Moet Hennessy and TAG Heuer.
The linkup with Formula One, estimated at hundreds of millions of dollars, comes on the back of its close sponsorship with the Paris Olympics and Paralympics.
LINKUP This combination of pictures created on Oct. 2, 2024 shows a logo of Formula One (F1) and World’s top luxury group LVMH’s logo. LVMH announced on October 2, a global partnership with Formula 1 from 2025 for a period of 10 years. AFP PHOTO