CEBU-based retailer Prince Hypermart was recognized as the awardee that is representing the Philippines during the 7th Asean (Association of Southeast Asian Nations) Inclusive Business Forum, hosted by Lao People's Democratic Republic (PDR) on Sept. 23, 2024.

Since 2017, Asean had been promoting Inclusive Business as a key part of its economic agenda. That year, its economic ministers endorsed the Asean Inclusive Business Framework, encouraging member states to foster environments that support inclusive business practices.