Advertisers gain enhanced insights into sales impact driven by Snapchat campaigns

Chicago, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Circana™ is pleased to announce today that it has been designated by Snap Inc. as a preferred measurement partner. This new agreement expands the availability of Circana's advanced measurement solutions to Snapchat advertisers worldwide, empowering them with deeper insights into the impact of their digital advertising campaigns on CPG sales. Under this new agreement, Snapchat advertisers can now access Circana's Ansa, Household Lift, and Market Lift solutions across various regions.