NEW YORK, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Nogin, a pioneer in Commerce-as-a-Service ('CaaS”), today announced that Pooof!, the groundbreaking dissolving teeth-whitening strips developed by world-famous celebrity cosmetic dentist Dr. Bill Dorfman (@drbilldorfman), has selected Nogin's Intelligent Commerce technology and end-to-end services to launch its direct-to-consumer (D2C) business.

Pooof! is revolutionizing the teeth whitening industry with its fast-acting, great tasting dissolving strips that deliver a brighter smile in just 10-15 minutes. Each strip leverages Pooof!'s proprietary P3 formula, enabling more effective peroxide utilization and significantly faster whitening compared to traditional strips. Independent studies have shown that Pooof! strips offer 37% better whitening over a 10-day in-vitro study than the leading competitor.