Lemma Infibid Ensures Compliance, Optimizes Rates with AI, Seamlessly Connects to Global Ad Platforms and DSPs

NEW YORK, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Lemma, a leading omnichannel platform for emerging media, today announces the launch of Lemma Infibid, an innovative header bidding solution that redefines how publishers connect with cross-channel demand partners. This cutting-edge platform is designed to enhance ad monetization by integrating a wide range of advertising formats into a single, unified interface. Lemma Infibid employs an auction model, where every demand source competes to bid on each impression in real-time, ensuring publishers secure the maximum possible value for their inventory.