- A striking 87% of Generation Alpha and Generation Z in Asia Pacific (APAC) actively shape family travel plans, now positioning them as key decision-makers in the travel process.
- With 78% of these young travelers expecting to travel at least once a year, they view travel as both a reward and essential for their personal growth.
- Sports events, music concerts, and outdoor activities top the list of travel motivations for APAC Generation Alpha and Generation Z in 2025.
- Digital connectivity is central to the travel experience for APAC travelers, who spend up to four hours daily on devices during trips.
SINGAPORE , Sept. 30, 2024 /PRNewswire/ -- In a significant shift, Asia Pacific's youngest generation is now leading the charge in family travel planning with their distinct preferences shaping the future of the travel industry.
Hilton's 2025 Trends Report reveals how Generation Alpha and Generation Z are reshaping travel, and prioritizing experiences that reflect their personal interests and cultural pride.
'The growing influence of Generation Alpha on family travel signals a transformative shift in the travel industry - one that Hilton is excited to embrace,' said Ben George, senior vice president and commercial director, Asia Pacific, Hilton. 'As these trends accelerate, we recognize the importance of adapting to evolving preferences. Hilton is set to exceed 1,000 hotels in APAC by 2025, and we're focused on creating new experiences to capture the imagination of this emerging generation and their families.'