New Infobip research reveals generational shopping preferences ahead of Singles' Day
KUALA LUMPUR, Malaysia, Sept. 30, 2024 /PRNewswire/ -- New research from global communications platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Singles' Day. When at least 86% of all generations expect targeted and relevant communications, according to Infobip's research, retailers need a personalized approach for each generation of shoppers.