SM City Baguio's innovative rainwater treatment facility (RTF) has been recognized by esteemed award-giving bodies, highlighting the mall's commitment to sustainability and environmental stewardship.
The RTF recently earned the Gold Award under the Brand Effectiveness through Corporate Sustainability and Brand Trust at the Philippine Association of National Advisers (PANA)'s PANAta Brand Effective Awards Night 2024. The RTF was recognized for its focus on community impact, transformative consumer behaviors, and brand-driven community upliftment. PANA, a leading professional organization for marketing and communications professionals in the Philippines, established the PANAta Awards to recognize outstanding achievements in the industry. The Gold Award is the highest honor bestowed by PANA, recognizing excellence in branding, marketing, and communications.
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