Toyota not renewing Olympics sponsorship

By Reuters

Sep 27, 2024 12:09 am

TOKYO ― Toyota Motor Chairman Akio Toyoda confirmed on Thursday the company will not renew its 10-year contract as a top sponsor for the Olympics and Paralympics following the Paris Games.

The world's biggest automaker, which had already suggested it would not renew the contract when it expired, will continue to financially support athletes, Toyoda said in the company-owned media channel.

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