• Company to accelerate expansion into battery management total solution field with debut of dedicated brand, 'B.around'
  • Slogan for the brand, "Be Around Your Side," represents a reinforced commitment to staying close to customers, constantly monitoring various battery conditions to guarantee safer, more convenient user experiences
  • New brand to offer comprehensive BMS solutions ranging from advanced softwares to SDV platform-optimized services
SEOUL, South Korea, Sept. 25, 2024 /PRNewswire/ -- LG Energy Solution today announced the launch of its new brand for battery management total solution (BMTS) services, 'B.around,' and unveiled the logo and slogan. The company, which recently announced its plan to explore opportunities beyond battery manufacturing to extend its customer value and promote safer use of batteries, aims to accelerate its foray into the BMTS business with this launch.

Battery management system (BMS) utilizes various battery-related data to examine the battery's condition and ensure optimal performance and safe usage. What differentiates LG Energy Solution's BMTS from conventional BMS services is that it will offer more advanced solutions by including comprehensive and enhanced functions, ranging from safety and battery degradation diagnostics softwares to tailored solutions for software-defined vehicle (SDV) platforms.

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