Companies exploring the option of letting employees work four days a week hope to reduce job burnout and retain talent seeking a better work-life balance, according to the chief executive of an organization that promotes the idea.

The trend is gaining traction in Australia and Europe, says Dale Whelehan, CEO of 4 Day Week Global, which coaches companies through the months-long process of shortening their employees' work hours. Japan launched a campaign in August encouraging employers to trim work schedules to four days.

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