SYDNEY, Sept. 23, 2024 /PRNewswire/ -- On September 9, the first Sino-Australian Cross-Border E-Commerce Development Summit, hosted by Douyin Global Shopping and co-organized by the Australian Trade and Investment Commission (Austrade) and the Australia China Business Council (ACBC), was grandly inaugurated in Sydney. The summit, themed 'Unlimited Evolution, Embarking on a New Journey Together,' featured the Australian brand Witsbb as a representative. At the summit, Witsbb shared how an Australian brand can leverage the Douyin platform to deepen its connection with Chinese consumers, achieving dual growth in brand presence and sales.

As is well known, dietary supplements produced in Australia are renowned globally for their rigor and quality, and Witsbb is one of the representative brands in this regard. At the event, the annual brand awards were announced, with Witsbb, EZZ, and Swisse receiving the 'Star of the Year Award' for their outstanding innovations in the health sector.