RECOGNIZING the tourism sector's massive impact on the economy, Next Generation Advocate Foundation PH Inc. (NextGen) — a nonstock, nongovernment organization whose focus lies on advocating sustainable community development through tourism, among others — has partnered with the Intramuros Administration and the Office of First Lady Liza Araneta-Marcos to revitalize the Walled City of Manila into a vibrant cultural hub. The group aims to reinvigorate Intramuros, one of the Philippines' most iconic historical landmarks, into a thriving destination where visitors can discover and experience the country's rich history and cultural legacy.

A staunch advocate of nation building, NextGen commits itself to helping build and nurture sustainable communities through tourism where opportunities for progress and development abound.