Karofi water purifier, a global brand and one of the world's best water purifiers for the home that is present in 50 countries, was honored as one of the Top 10 Asean Strong Brands 2024. At the eighth edition of the Asean Strong Brand announcement ceremony this year, Karofi announced that it was expanding in the Philippines with its first store at Robinsons Magnolia Mall. The honor was a testament to Karofi's research and development efforts to fulfill its mission 'to ensure the healthy life for everyone in the water and air environment of our beautiful green planet.'

Karofi successfully launched its first store at Robinsons Magnolia Mall on September 8, giving Filipinos access to the most advanced water filtration technology and cheap water filters, the SMAX Pro V. This technology removed 99.99 percent of bacteria and provided good-tasting, alkaline and hydrogen-induced quality water.