IN its constant pursuit to foster community, 7-Eleven mastered collaborating with popular brands that could stir excitement among its customers. This month, 7-Eleven patrons could jump on another awesome adventure as a legendary partnership was making noise in regions far and wide between the convenience store giant and one of the most beloved media franchises in the world: Pokémon.

A brand that has captured the hearts of many with its range of video games, animated series and films, trading cards and mobile apps, Pokémon's zest for exploration would definitely provide an irresistible thrill for fans of the franchise and 7-Eleven alike. The partnership was launched last Sept. 13, 2024 with a ribbon-cutting ceremony at 7-Eleven Centris 1 in Quezon City. Present at the milestone occasion were representatives from 7-Eleven Philippines, The Pokémon Co. and Niantic Inc., the company of the mobile game, Pokémon GO.