'Cultural Commerce” experience at K11 MUSEA fuels 10% surge in tourist spending

HONG KONG SAR - Media OutReach Newswire - 12 August 2024 - Victoria Dockside, K11 Art and Cultural District in Hong Kong, shone brightly again as the global debut stage of a world-class mega event - the highly anticipated '100% DORAEMON & FRIENDS' exhibition, presented by creative brand AllRightsReserved (ARR) in collaboration with Fujiko Pro. Sustaining the visitor arrivals surge in the first half of 2024 according to the Hong Kong Government, the pioneering cultural-retail landmark K11 MUSEA, located at the heart of Victoria Dockside, achieved a record-high single-day footfall of the year with nearly 40% surge through strings of curated cultural programming and luxury retail experience. Complemented by its 'Wondrous Summer - 100 Reimagined Childhood Experiences' campaign, consumer membership rose to new heights, boosting food and beverage and retail sales up by nearly 30% and tourists' sales increased by 10%. As international visitation continues trending upwards in Hong Kong, the resounding success of K11 MUSEA's 'Cultural Commerce' model is poised to play a pivotal role in stimulating Hong Kong's economy and infusing new vitality into Hong Kong's tourism and retail scene.