JOEY Enriquez is far too humble to say it, but in taking on the towering legacy of his father's shoemaking business, he hasn't just filled the proverbial big shoes his idol and hero left behind. With every step forward, Enriquez has gone beyond them, carving out a remarkable path of his own. His journey, spanning decades of success, adversity, and revival, is a testament to both his passion and perseverance in the shoe industry.

Enriquez's story begins in 1955, when his father, Ceferino Roxas Enriquez, a pioneer of the Philippine shoe industry, founded the original Meg's brand in the country's shoemaking capital of Marikina.