Ensuring consumer privacy in the growing e-commerce market

AS the digital economy in the Philippines continues to thrive, the e-commerce market is estimated to reach $24 billion by 2025. A significant number of Filipino buyers are actively engaging in online shopping, highlighting the widespread adoption and reliance on digital marketplaces for shopping needs.

However, this boom also brings challenges such as scams and fraud, often driven by mobile malware, which silently compromises the consumer experience. Ensuring consumer privacy and data security has become paramount.