VOLVO has decided to abandon its target of selling only electric vehicles (EVs) by 2030, a plan the company once promoted as a bold step toward a greener future. The decision reflects the complexities and hurdles the auto industry faces in the global shift to EVs,

In 2021, Volvo made headlines with its all-in commitment to EVs, signaling the company's leadership in the fight against climate change. But during this month, the Swedish automaker has had to rethink its approach. Chief Executive Officer Jim Rowan acknowledged that while the ambition was clear, market realities and consumer readiness have shifted the company's focus.