THE Philippines is witnessing the meteoric rise of P-pop (Philippine pop), a genre that has not only captivated local audiences but is also making waves on the international stage. As P-pop continues to gain traction, it presents a unique opportunity to promote positive Filipino values both at home and abroad. However, this cultural phenomenon also comes with potential risks that must be carefully navigated and managed.

Pop culture has long been recognized as a powerful force in shaping society and influencing human behavior. In Asia, we've seen striking examples of this in the form of K-pop and anime. South Korea's entertainment industry has become a global cultural juggernaut, with K-pop groups like BTS not only dominating music charts but also inspiring millions of fans to learn the Korean language and explore Korean culture. Similarly, Japanese anime has introduced international audiences to aspects of Japanese philosophy, folklore, and social norms, fostering a deeper appreciation for Japanese culture worldwide.