PCX Markets, which helps fund plastic pollution cleanup and waste management infrastructure worldwide, announced that it has financed the diversion of 100 million kilograms of mixed plastic waste from nature to date. That is equivalent to 6.6 billion 15-gram plastic bottles, and enough to circle the Earth 25 times.

This marks a 34-percent rise in total impact delivered since the start of the year, thanks to growing demand from brands that want to support downstream cleanup efforts and help fund infrastructure development to complement upstream reduction strategies.