SHEIN and Anitta Join Forces to Create a Bold Collection with Community Empowerment and Environmental Impact in Mind

LOS ANGELES, Sept. 4, 2024 /PRNewswire/ -- Global fashion and lifestyle online retailer SHEIN has partnered with Brazilian pop superstar and fashion icon Anitta to launch their newest purposeful product collection, evoluSHEIN X Anitta. Anitta selected eight independent designers from SHEIN X, SHEIN's program to support independent brands, artists, and designers to co-design the collection. This collection marks a significant milestone under SHEIN's evoluSHEIN by Design initiative, showcasing the company's ambition to empower creative talent, support inclusive self-expression, and drive sustainable innovation.

Anitta celebrates her new evoluSHEIN x Anitta collection with SHEIN in New York City.

Anitta celebrates her new evoluSHEIN x Anitta collection with SHEIN in New York City.

The 75-piece collection, which was previewed last evening at an intimate gathering in NYC, is available in extended sizes and features dresses, two-piece sets, skirts, bodysuits, tops, and bottoms. The evoluSHEIN X Anitta collection merges Anitta's electric style with SHEIN's trendy designs to create party-ready pieces you can wear to any event. Inspired by Anitta's electric personality, the collection highlights an array of different fabrics, bold patterns, sleek silhouettes, and daring cut-outs.

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"Through this collaboration, I wanted to show that fashion can be simultaneously stylish, sustainable, and accessible as a reflection of what's most important to me," said Anitta. "How we dress is an expression of who we are, and it has been so exciting to work with this diverse group of designers, bringing different cultures and artistic visions together to create a stunning collection. I want my fans to feel empowered to express themselves as freely as I do with these pieces."

The collection features styles from eight independent fashion designers from around the world who champion SHEIN X's goal of celebrating the power of creativity and design: Kaori Semaj (US), Lauren Flagg (US), Valeria Cortes (MX), Raúl Orozco (MX), Victor Manuel Fern