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NEW YORK, Sept. 3, 2024 /PRNewswire/ -- Maybelline New York, the world's leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, "Maybe It's Maybelline," with a modern spin on the unforgettable jingle. The latest brand campaign features Maybelline New York's trendsetting global brand ambassadors, Gigi Hadid, Storm Reid, Peggy Gou, and the latest to join the crew, Shay Mitchell. Alongside these influential figures, are everyone's favorite Maybelline products. Through the revived melody, we aim to convey and embody our brand's energy and values using the power of sound. Alongside these influential figures, are everyone's favorite Maybelline products. Through the revived melody, Maybelline aims to convey and embody the brand's energy and values using the power of sound.