Renowned digital artist Zenavi creates a large-scale outdoor advertisement in Causeway Bay presenting LG's "Jar of Life” to Illustrate 4 facets of LG's products which improve daily life, happiness, health and wellbeing
HONG KONG SAR - Media OutReach Newswire - 23 August 2024 - Life is full of countless cherished moments and challenging times too, which all serve to make up the tapestry of our life journey. LG Electronics Hong Kong (LG), a company committed to providing innovative and quality products, understands this well; with the brand's core philosophy of "Brave Optimism", LG aims to bring customers a better life vision wherein "Life is Better When Together." To this end, LG has partnered with Digital Art Fair to create a large-scale outdoor advertising campaign, and a live art installation with renowned digital artist Zenavi who created the "Jar of Life" art film and outdoor billboard. The artwork illustrates four key elements of LG's innovative products that improve daily life, allowing everyone to experience the beauty of life, even when we are living busy, stressful lives amidst the bustling city environment.
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