SINCE its acquisition by billionaire Elon Musk for $44 billion in October 2022, X, formerly known as Twitter, has been grappling with a loss of users and advertising revenue.

This trend has continued into 2024, despite the platform's plans to leverage artificial intelligence (AI) to enhance search functionality, improve advertisements, and streamline the user experience. The latest data show that user engagement on X has dropped significantly, presenting yet another challenging year for the platform. According to data from OnlyAccounts.io, X's user engagement rate has decreased by nearly 40 percent year over year, continuing the downward trend seen in 2023.