A LONDON-BASED gaming startup is making significant strides in the play-to-earn (P2E) industry with its innovative approach that emphasizes sustainable rewards and enhances the player experience. Launched in November 2023, Tribally has quickly grown, attracting 70,000 active gamers by July 2024. Tribally's platform is a social network for gamers, where players can earn and monetize the value they generate. The platform's native token, $TRIBAL, plays a crucial role in unlocking exclusive perks, enabling social features like peer-to-peer (P2P) betting, and allowing users to stake their tokens for a share in the network's growth.

A key feature of Tribally's P2E model is the introduction of 'wagers,' which allow players to amplify their earnings in a way that supports the integrity of in-game economies. By using $TRIBAL and $USDC as wager currencies, players can earn a commission on wagers placed, which is then distributed among the players, the game's ecosystem, and Tribally's P2P wagering service.