RESEARCH from global cybersecurity leader Trend Micro shows that the explosion of enterprise AI use has resulted in a dramatic increase in AI-based tools available for illegal intent. These tools are cheaper and more accessible than ever, enabling criminals at any skill level to more easily launch attacks at scale.

According to Gartner analyst Dan Ayoub, "Readily available, high-quality GenAI applications are now capable of creating photo-realistic video content that can deceive or mislead an audience. Given the low barriers to entry in using these increasingly sophisticated tools, developing a methodological approach to detecting GenAI deepfake content has become necessary."

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