Igloo: Make insurance simple and accessible for Gen Z in PH, SEA
by The Manila Times
Aug 31, 2024 12:09 am
IN Southeast Asia (SEA), insurers are grappling with the challenge of attracting Gen Z, a generation known for its financial savvy and strong desire for financial security.
Despite these traits, traditional insurance products often fail to resonate with them due to their perceived complexity and a general distrust of conventional financial institutions.
Igloo believes insurers targeting Gen Z in Southeast Asia must simplify insurance, making it accessible and rewarding. By aligning with Gen Z's preferences, insurers can build trust and loyalty while expanding insurance penetration. CONTRIBUTED IMAGE