TOKYO — Japan's Suntory Holdings is betting on its spirits expertise to boost its share in the US canned cocktails market, said a senior official from the drinks giant that aims to become the global leader in the sector by 2030.
While Suntory is best known among overseas consumers for its whiskey, a key growth market is the canned cocktail, or the ready-to-drink, segment. It believes its annual RTD revenue could double from current levels to about $3 billion by 2030.
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